GRS Age-in Campaign
It’s not uncommon for Age-Ins to feel lost as they begin to navigate the Medicare enrollment process. The “Road Map” theme leans into that by giving them a clear idea of where they are on the journey and encouraging them to ”ask for directions” by calling their support team for guidance.
The design guides members where they are with the use of a road and the familiar map pins. Images convey a sense of adventure and fun, tapping into Baby Boomers’ aspirations for retirement. The copy supports with headlines that play into travel and road trips, an activity that many Age-Ins dream of doing in retirement.
